WEBDESIGN |
GRAFIC DESIGN
ADVERTISING FOR
BAD HERSFELD & FULDA
WEBDESIGN &
GRAFIKDESIGN
ADVERTISING FOR
BAD HERSFELD & FULDA
Is an advertising agency too big?
This is your graphic design freelancer for print, web design, social media and more in the fields of advertising and communication.
I offer creative services at advertising agency level for Bad Hersfeld, Fulda and Eisenach. From the idea to publication. I personally and competently support companies, institutions, associations and private individuals. As a freelance art director, I look forward to receiving inquiries from advertising agencies.
Weitblick-Design trailer in German.
Accessibility Strengthening Act (BFSG)
The name may be unwieldy, but the idea is a good one. From now on, many companies are required to make their websites accessible in accordance with the “BFSG”. A quick Google search reveals that this obligation applies to companies with more than 10 employees or an annual turnover exceeding 2 million euros. But that’s only part of the truth, as there are additional criteria that also require action.
Even if your company is not legally required to comply, it still makes sense to make your website accessible – for several good reasons:
- You demonstrate that you are up to date and that you care about your customers. This enhances your image and strengthens customer loyalty.
- You gain an advantage over your competitors, as optimizing your website also improves your visibility in search engines (SEO).
- 10% of internet users have impairments that make it difficult for them to use websites smoothly and understand their content. By optimizing your site, you immediately reach 10% more potential customers.
Services for New Clients
You’re here because you’re looking for a way to make your company’s website accessible? Then I have good news for you! If your website is based on WordPress, I can support you directly – depending on the size and complexity of the site.
I look forward to hearing from you.
Even if you’re using a different CMS or operating a large online shop, you’re in the right place. I work in cooperation with Barrierefrei-first.b2b, who offer tailored solutions for every requirement.
And there’s more: In addition to the standard accessibility audit and the accessibility menu, you can also receive content in “Easy Language” and professionally produced sign language videos tailored specifically to your company – if desired.
Very few providers in Germany currently offer this comprehensive range of services.
A s a designer, I remember the days of adhesive letters, spray booths and endless shelves of magazines for scraping. That used to be standard in an advertising agency. Photoshop was already around back then… With Illustrator, Adobe overran the top dog “Freehand” from Aldus – and with InDesign, Quark XPress was given a run for its money.
The Internet – initially ridiculed – began its triumphal march, 3D visualization became indispensable and countless services and possibilities sprouted like mushrooms in the equally new “cloud”.
AI now offers completely new possibilities, and not just for creative professionals! The challenge is to identify the truly relevant solutions and develop a setup that makes sense and is future-proof. In short:
IT REMAINS EXCITING!
Here, I will continue to write about current developments and, of course, about other things that affect freelance graphic designers. Enjoy reading!
Newsletter
Are you interested in news about graphic design and advertising? I will be happy to inform you via my newsletter when there is news again. The Newsletter is in German.
Insight
Felix Baumgartner | Art Director
Felix Baumgartner | Art Director
- 1992 – 1996: Studied graphic design at the Freie Hochschule für Kunst und Grafikdesign in Freiburg im Breisgau.
- 1995: Internship at the advertising agency Ammirati Puris Lintas (Frankfurt am Main)
- 1997 – 1998: Graphic designer at the “new media” agency Creatron (Frankfurt am Main)
- 1999 – 2014: Art director at the advertising agency Huth+Wenzel (Frankfurt am Main)
- Since 2014: Self-employed with Freie Grafik Frankfurt
- Since 2024: Expansion of the offer with Weitblick-Design
All-round view
I am personally there for you 50 kilometers around Bad Hersfeld, remotely throughout Germany. With Freie Grafik Frankfurt, I am represented in the Rhine-Main area.
Thanks to my network, I can integrate services from many creative areas. As an art director, I design and coordinate the entire project.
Outlook
Artificial intelligence has established itself in the creative sector at record speed – sometimes more and sometimes less noticeably. Researching, designing, writing texts or even generating images is easier and faster thanks to AI. Film and audio files can also be created.
I use Midjourney, ChatGPT and tools that optimize workflows.
Artificial intelligence does not replace ideas or professional experience, but it complements them perfectly. AI support makes processes more effective, to the benefit of providers and clients alike.
AI will significantly change the way advertising agencies and creative professionals work.
