WEBDESIGN |
GRAFIC DESIGN

ADVERTISING FOR
BAD HERSFELD & FULDA

WEBDESIGN &
GRAFIKDESIGN

ADVERTISING FOR
BAD HERSFELD & FULDA

Is an advertising agency too big?

This is your graphic design free­lancer for print, web design, social media and more in the fields of adver­tising and communication.

I offer creative services at adver­tising agency level for Bad Hersfeld, Fulda and Eisenach. From the idea to publi­cation. I personally and compe­tently support companies, insti­tutions, associations and private indi­vi­duals. As a free­lance art director, I look forward to receiving inquiries from adver­tising agencies.

Weitblick-Design trailer in German.

A s a designer, I remember the days of adhesive letters, spray booths and endless shelves of magazines for scraping. That used to be standard in an advertising agency. Photoshop was already around back then… With Illustrator, Adobe overran the top dog “Freehand” from Aldus – and with InDesign, Quark XPress was given a run for its money.

The Internet – initially ridiculed – began its triumphal march, 3D visualization became indispensable and countless services and possibilities sprouted like mushrooms in the equally new “cloud”.

AI now offers completely new possibilities, and not just for creative professionals! The challenge is to identify the truly relevant solutions and develop a setup that makes sense and is future-proof. In short:

IT REMAINS EXCITING!

Here, I will continue to write about current developments and, of course, about other things that affect freelance graphic designers. Enjoy reading!

Newsletter

Are you interested in news about graphic design and advertising? I will be happy to inform you via my newsletter when there is news again. The Newsletter is in German.

Insight

Felix Baumgartner | Art Director

Felix Baumgartner | Art Director

  • 1992 – 1996: Studied graphic design at the Freie Hochschule für Kunst und Grafikdesign in Freiburg im Breisgau.
  • 1995: Internship at the advertising agency Ammirati Puris Lintas (Frankfurt am Main)
  • 1997 – 1998: Graphic designer at the “new media” agency Creatron (Frankfurt am Main)
  • 1999 – 2014: Art director at the advertising agency Huth+Wenzel (Frankfurt am Main)
  • Since 2014: Self-employed with Freie Grafik Frankfurt
  • Since 2024: Expansion of the offer with Weitblick-Design

Looking back

All-round view

I am personally there for you 50 kilometers around Bad Hersfeld, remotely throughout Germany. With Freie Grafik Frankfurt, I am represented in the Rhine-Main area.

Thanks to my network, I can integrate services from many creative areas. As an art director, I design and coordinate the entire project.

  • Futuristische Scene - Heller Raum mit weissen Marmor-Wanden, Schnee und zwei steinernen Sofas. KI Generiert
  • Mit KI erzeugtes Bild - Ein nobler Rolls Royce steht in einem alten deutschen Wohngebiet
  • Mit KI erzeugtes Bild - Softeisherstellung in einer Eisfabrick. Arbeiterinnen in blauen Anzügen im Hintergrund
  • Mit KI erzeugtes Bild - Silhouette einer Frau in einem modernen Betonbau. Sonnenlicht von aussen.
  • Mit KI erzeugtes Bild - Älteres Ehepaar an einem Fischerhafen.

Outlook

Artificial intelligence has established itself in the creative sector at record speed – sometimes more and sometimes less noticeably. Researching, designing, writing texts or even generating images is easier and faster thanks to AI. Film and audio files can also be created.

I use Midjourney, ChatGPT and tools that optimize workflows.

Artificial intelligence does not replace ideas or professional experience, but it complements them perfectly. AI support makes processes more effective, to the benefit of providers and clients alike.

AI will significantly change the way advertising agencies and creative professionals work.